Author
Eric Wing
Founder of Darby. Writing about search, optimization, technology, and how organizations are understood — by people and, increasingly, by machines.
Eric Wing — Founder, Darby.
Eric founded Darby in 2008 around a simple idea: organizations deserve to understand their own digital marketing. Over nearly two decades he has worked with organizations across healthcare, education, manufacturing, professional services, and nonprofits — most of those relationships measured in years rather than campaigns.
His current work focuses on generative search and machine understanding: what AI systems can actually determine about an organization, where the available evidence falls short, and what that means for visibility, credibility, and demand. He writes about that shift in Darby Insights, and applies it through marketing optimization engagements.