Ideas about how intelligence is changing the internet.
Featured Collection · AI & the Internet
The Internet Is Becoming an Intelligence Layer
A continuing exploration of how AI is changing the relationship between people, information, search, authority, and the internet itself.
The collection so far.
- Part IPublishedEssay · 12 minThe Internet Is Becoming an Intelligence Layer
An introduction to the core thesis: AI is beginning to mediate how people interact with information, changing the internet from something we navigate into something increasingly interpreted on our behalf.
Read Part I → - Part IIPublishedEssay · 14 minAI Doesn't See Your Brand the Way You Do, and Why That Matters for GEO
AI systems encounter an organization from the outside, inferring who it is from scattered signals. What that means for brand, evidence, and generative engine optimization.
Read Part II → - Part IIIIn Development
Title forthcoming
The next installment will explore why GEO is a broader discipline than SEO for AI, and how authority and trust change when machines interpret information first.
- Part IVPlanned
Title forthcoming
A concluding exploration of what organizations may need to do differently as the internet becomes increasingly intelligence-mediated.
Related Essay
AI Doesn’t See Your Brand the Way You Do, and Why That Matters for GEO
AI encounters an organization from the outside and forms an understanding from distributed evidence, consistency, authority, and signals across the web.
Read the Essay →