Privacy Policy

Darby may collect information in several ways depending on how you interact with our website and services.

Information You Provide Directly

We may collect information you voluntarily provide, including:

• Name
• Company
• Email address
• Phone number
• Website URL
• Information submitted through the Start a Conversation experience
• Messages sent directly to Darby by email
• Information provided through live chat
• Information communicated by phone or text message
• Other information you choose to provide when contacting or working with Darby

You are not required to provide more information than is reasonably necessary for us to respond to your inquiry or provide requested services.

Information Collected Automatically

When you visit the Darby website, certain information may be collected automatically through analytics, cookies, tags, pixels, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Referring website or page
• Pages viewed
• Time spent on pages
• Website interactions
• Approximate geographic location
• Traffic source
• Website performance information
• Button clicks, form interactions, and other engagement events

This information is generally used to understand website performance, improve usability, measure marketing effectiveness, and maintain website security.

Darby may use information collected through the website and related communications to:

• Respond to inquiries
• Communicate with prospective and existing clients
• Provide requested information
• Operate and improve the website
• Understand how visitors interact with the website
• Measure website and marketing performance
• Evaluate traffic sources and campaign effectiveness
• Improve user experience
• Maintain website and system security
• Manage client and prospective-client relationships
• Provide and improve Darby services
• Maintain appropriate business records
• Comply with applicable legal obligations

We seek to use personal information only for legitimate business purposes related to our relationship with you, the operation of our website, and the services we provide.

The Darby website uses cookies and similar technologies to understand website activity and improve performance.

These technologies may include:

Google Analytics

Darby uses Google Analytics to better understand how visitors find and use the website.

Google Analytics may collect information such as:

• Pages viewed
• Session duration
• Referral sources
• Device and browser information
• Approximate geographic location
• Website interactions

Google Tag Manager

Darby uses Google Tag Manager to manage website analytics, tracking tags, and measurement technologies.

Google Tag Manager helps deploy and manage tracking technologies but does not itself function as a traditional analytics database.

Advertising Pixels and Tracking Technologies

Darby may use advertising pixels, conversion tracking, remarketing tags, and similar technologies associated with digital advertising platforms.

These tools may help Darby:

• Measure advertising performance
• Understand whether advertising leads to website actions
• Build or measure advertising audiences
• Evaluate campaign effectiveness
• Improve future advertising efforts

The specific technologies active on the site may change as Darby’s marketing and measurement systems evolve.

Managing Cookies

You may be able to limit or disable cookies through:

• Your browser settings
• Device privacy settings
• Available website cookie or consent controls
• Privacy controls provided by relevant third-party platforms

Disabling certain cookies may affect some website functionality or the accuracy of analytics data.

When you communicate with Darby through:

• Start a Conversation
• Email
• Live chat
• Phone
• Text message

we may retain the information you provide so that we can:

• Respond to your inquiry
• Understand the context of your request
• Manage follow-up communications
• Maintain an appropriate record of the relationship
• Improve our client and inquiry processes

Information submitted through Darby website forms may be transferred to and stored within Darby’s CRM and contact-management systems so that inquiries and ongoing relationships can be managed appropriately.

Darby does not require visitors to use a website form to contact us. Direct email, phone, text, live chat, and LinkedIn contact options are also available.

Darby uses third-party technology providers to support the operation of our website and business.

These may include providers for:

• Website hosting
• Website development and infrastructure
• Website analytics
• Tag management
• Advertising measurement
• Live chat
• Email
• CRM and contact management
• Website security
• Data storage
• Marketing systems
• Business productivity and communications

These providers may process information on Darby’s behalf as necessary to deliver their services.

Third-party providers maintain their own privacy practices and policies. Darby encourages visitors to review those policies when interacting with third-party platforms.

Darby retains personal information only for as long as reasonably necessary for the purposes for which it was collected.

This may include retaining information in order to:

• Respond to inquiries
• Provide services
• Manage client and prospective-client relationships
• Maintain appropriate business records
• Evaluate historical communications
• Support legitimate business operations
• Comply with legal, accounting, or regulatory obligations
• Resolve disputes or enforce agreements

Retention periods may vary depending on the type of information and the purpose for which it is maintained.

When information is no longer reasonably needed, Darby may delete, anonymize, or otherwise appropriately dispose of it.

Darby takes reasonable administrative, technical, and organizational measures designed to protect information from unauthorized:

• Access
• Disclosure
• Alteration
• Misuse
• Destruction

These measures may include appropriate website security, access controls, secure infrastructure, system monitoring, and service-provider safeguards.

However, no method of electronic transmission or storage is completely secure, and Darby cannot guarantee absolute security.

Depending on where you live and applicable law, you may have certain rights regarding your personal information.

These may include the ability to:

• Request access to personal information Darby maintains about you
• Request correction of inaccurate information
• Request deletion of certain personal information
• Object to or restrict certain uses of personal information
• Withdraw consent where processing relies on consent
• Opt out of marketing communications
• Manage cookies and tracking technologies

If you would like to make a privacy-related request, contact Darby using the information listed below.

Darby may need to verify your identity before completing certain requests.

If Darby sends marketing or informational emails, recipients may unsubscribe using the unsubscribe mechanism provided in the message or by contacting Darby directly.

Transactional, administrative, client-service, or relationship-related communications may still be sent where appropriate.

Darby does not sell personal information to advertisers.

The Darby website may contain links to third-party websites and platforms, including:

• LinkedIn
• Client websites
• Technology providers
• External resources
• Other third-party services

Darby does not control and is not responsible for the privacy practices, security, content, or policies of third-party websites.

Visiting an external website is subject to that website’s own privacy policy and terms.

The Darby website and services are intended for business and professional audiences and are not directed to children.

Darby does not knowingly collect personal information from children through the website.

If Darby becomes aware that personal information from a child has been collected unintentionally, we will take reasonable steps to remove that information where appropriate.

Darby may update this Privacy Policy from time to time to reflect:

• Changes to the website
• Changes to Darby’s business practices
• New technologies or services
• Changes to applicable privacy requirements

When this Privacy Policy is updated, the Last updated date at the top of the page will be revised.

We encourage visitors to review this page periodically.

If you have questions about this Privacy Policy, Darby’s privacy practices, or information associated with you, contact:

Company

Darby, LLC

Address

1950 Massachusetts Avenue
Cambridge, MA 02140

Email

hello@darby.ai

Phone

617-299-2600

Hours

Monday–Friday
9:00 AM–5:00 PM ET

LinkedIn

https://www.linkedin.com/company/darby-digital/ (opens in a new tab)

Privacy-related requests may be sent directly to hello@darby.ai.