Sunshine Renewable Solutions
Residential & Commercial Solar · Houston, Texas
+12,904
Monthly organic traffic
33
Website leads per month
Marketing isn’t a collection of tactics. It’s a system.
Darby optimizes how the pieces of your digital presence work together. Making your organization easier to discover, understand, trust, and choose.
More marketing isn't always the answer.
Organizations accumulate websites, campaigns, content, analytics platforms, vendors, and marketing initiatives over time.
Often the opportunity isn't simply to do more.
It's to understand what is already happening, where performance is being lost, and what deserves attention next.
- Traffic
- Visibility
- Conversion
- Acquisition
- Measurement
Where is performance being lost?
We find the opportunities. Then we improve them.
Darby combines strategy, analysis, and hands-on digital marketing to identify opportunities across search, AI visibility, advertising, websites, conversion, and measurement, and turn them into measurable improvements. See the intelligence layer behind Darby's optimization work →
Different disciplines. One connected system.
Improve how organizations are discovered and understood through SEO, local search, and GEO / AI Visibility across traditional search engines and emerging AI discovery environments.
- SEO
- GEO / AI Visibility
- Local Search
- Content Strategy
- Technical SEO
- Authority Development
Improve how organizations attract qualified audiences through paid digital channels.
- Google Ads
- Paid Search
- Campaign Strategy
- Landing Page Alignment
- Performance Optimization
- Paid Media Consulting
Improve website performance and conversion by strengthening the experience people encounter once they discover the organization.
- Website Strategy
- Website Design
- Website Development
- Website Optimization / CRO
- Landing Pages
- Analytics
- User Experience
Help organizations understand what is happening across their digital marketing and determine what deserves attention.
- Digital Strategy
- Marketing Consulting
- Fractional Marketing Leadership
- Analytics
- Measurement
- Audits
- Prioritization
Marketing Optimization
Where could your marketing perform better?
Search, advertising, websites, content, conversion, and measurement influence one another. Darby looks across the whole picture to identify what deserves attention and where improvement can have the greatest impact.
Being Found
Search & AI visibility
Generating Demand
Advertising & acquisition
Converting Attention
Websites & conversion
Knowing What to Do Next
Strategy & measurement
Measured in outcomes, not activity.
Selected outcomes from Darby client engagements.
- +0%
- Organic traffic growth
- 0
- Monthly website leads
- 0.0K
- Booked appointments
- 0
- AI cited-page appearances
Search
Conversion
Acquisition
AI Visibility
Results reflect different organizations, markets, timeframes and scopes of work.
Featured Case Study
- 01 / Starting ConditionMarketing activity everywhere. A marketing system nowhere.
- 02 / ObservationDisconnected vendors, unreliable tracking and no consistent path from marketing to sales.
- 03 / InterventionPositioning, website, SEO, advertising, HubSpot and sales enablement were connected into one system.
- 04 / Result+12,904 monthly organic traffic, 33 website leads per month, 25 domain authority, $42 cost per lead and a 45% close rate.
Featured Collection · AI & the Internet
AI Is Becoming the Intelligence Layer Above the Internet
A continuing exploration of how AI is becoming the intelligence layer above the internet’s information layer, changing discovery, authority, and action.
A senior perspective on your marketing.
Darby, founded as Darby Digital in 2008 by Eric Wing, was built around a simple idea: organizations deserve practical, understandable digital guidance, not another layer of marketing complexity.
Today, Eric works directly with organizations to evaluate digital performance, identify opportunities, and determine where marketing investment can create the greatest impact.
Where could your marketing work better?
Let's look at where you are today, what you're trying to accomplish, and where the greatest opportunities may exist.
Start a Conversation