Sunshine Renewable Solutions
Residential & Commercial Solar · Houston, Texas
+12,904
Monthly organic traffic
33
Website leads per month
Turn More of Your Marketing Into Sales.
Most mid-market companies don’t need a new creative campaign. They need to fix the system they already built. We treat your digital footprint as an engineering problem. Our diagnostics find exactly where your tracking, search visibility, and conversion pathways are dropping qualified buyers, and then we build the infrastructure to fix it.
More marketing isn't always the answer.
Organizations accumulate websites, campaigns, content, analytics platforms, vendors, and marketing initiatives over time.
Often the opportunity isn't simply to do more.
It's to understand what is already happening, where performance is being lost, and what deserves attention next.
- Traffic
- Visibility
- Conversion
- Acquisition
- Measurement
Where is performance being lost?
We find the opportunities. Then we improve them.
We continuously identify what is limiting performance, act on the highest-value opportunities, and measure what should happen next.
- 01
Observe
Using our proprietary Darby Intelligence, we scan your entire digital footprint.
- 02
Prioritize
Our super power is in understanding what matters most, based on what we find, and your business goals.
- 03
Optimize
We build 90-day work plans that keep the work focused and the outcomes cleanly measurable.
- 04
Evaluate
Optimization is an iterative process so we are closely monitoring on a rolling basis, not just at the end of the defined work plan period.
Different disciplines. One connected system.
We make your organization easier to find, understand, and trust across traditional search and emerging AI discovery. That means strengthening the signals that help both people and platforms recognize why you matter.
- SEO
- GEO / AI Visibility
- Local Search
- Content Strategy
- Technical SEO
- Authority Development
We turn attention into qualified demand. Darby connects advertising, campaign strategy, and landing experiences so you reach the right audience and give them a clear reason to act.
- Google Ads
- Paid Search
- Campaign Strategy
- Landing Page Alignment
- Performance Optimization
- Paid Media Consulting
Getting found is only the beginning. We improve the experience people have once they reach your website, making it clearer, easier, and more persuasive for the right visitors to take the next step.
- Website Strategy
- Website Design
- Website Development
- Website Optimization / CRO
- Landing Pages
- Analytics
- User Experience
We bring the full picture together. Darby connects performance data, business goals, and practical judgment to show what is working, where opportunities are being lost, and what deserves attention next.
- Digital Strategy
- Marketing Consulting
- Fractional Marketing Leadership
- Analytics
- Measurement
- Audits
- Prioritization
Where could your marketing perform better?
Most marketing problems don’t live in a single channel. Start with the challenge that feels most familiar.
01
Being Found
Are the right people, and AI systems, finding and understanding your organization?
Improve visibility02Generating Demand
Are your campaigns reaching qualified audiences and creating real opportunities?
Build demand03Converting Attention
Is your website turning interest into inquiries, conversations, and sales?
Improve conversion04Knowing What to Do Next
Can you clearly see what is working, what is not, and where to invest next?
Clarify prioritiesFeatured Case Study
- 01 / Starting ConditionMarketing activity everywhere. A marketing system nowhere.
- 02 / ObservationDisconnected vendors, unreliable tracking and no consistent path from marketing to sales.
- 03 / InterventionPositioning, website, SEO, advertising, HubSpot and sales enablement were connected into one system.
- 04 / Result+12,904 monthly organic traffic, 33 website leads per month, 25 domain authority, $42 cost per lead and a 45% close rate.
Featured Collection · AI & the Internet
AI Is Becoming the Intelligence Layer Above the Internet
A continuing exploration of how AI is becoming the intelligence layer above the internet’s information layer, changing discovery, authority, and action.
A senior perspective on your marketing.
Darby traces its roots to MetroCreate Studios, the digital consulting practice founded in 2008 by Eric Wing. The business adopted the Darby name and its current legal structure in 2024. It was built around a simple idea: organizations deserve practical, understandable digital guidance, not another layer of marketing complexity.
Today, Eric works directly with organizations to evaluate digital performance, identify opportunities, and determine where marketing investment can create the greatest impact.
Where could your marketing work better?
Let's look at where you are today, what you're trying to accomplish, and where the greatest opportunities may exist.
Start a Conversation