Case File 01
Sunshine Renewable Solutions
- +200%
- First-Time Visitor Growth
- Within three months
- 45%
- Lead Close Rate
01 / Starting Condition
Marketing activity everywhere. A marketing system nowhere.
Sunshine Renewable Solutions had already built a viable business and strong local recognition, but digital marketing was fragmented across multiple independent vendors.
Website development, SEO, advertising, creative work and lead generation frequently operated independently of one another.
Tracking was inconsistent, strategies changed as vendors changed, and the sales team did not have the infrastructure needed to manage leads consistently.
- 300–400
- Monthly Website Visits
- 1–2%
- Website Conversion Rate
- 14
- Google Reviews
- 7 YEARS
- In Business at Engagement Start
02 / Observation
The problem wasn't activity. It was coordination.
Darby's review showed that Sunshine was investing in marketing without having a reliable system connecting audience, messaging, acquisition, measurement and sales.
- Incomplete or misconfigured tracking
- Black-hat SEO activity
- Advertising not aligned to clear customer personas
- Weak conversion tracking
- No unified marketing plan
- No CRM supporting the sales team
03 / Intervention
Build the system before optimizing the channels.
Phase 01
Positioning + Foundation
- Revamped brand positioning
- Created three customer personas
- Redesigned the website
- Completed keyword research
- Established SEO and content strategy
Phase 02
Marketing + Sales Infrastructure
- Implemented HubSpot
- Created lead magnets
- Built lead-capture processes
- Trained the sales team
- Connected lead generation to follow-up
Phase 03
Acquisition + Measurement
- Overhauled Meta advertising
- Built conversion-focused landing pages
- Improved tracking
- Introduced A/B testing
- Developed case studies and sales-support content
- Produced spokesperson videos for key pages
04 / Result
Growth became measurable — and attributable.
- +200%
- First-Time Visitor Growth
- 398
- New Website Leads in 2025
- ≈33 per month
- $35
- Cost Per Lead
- 45%
- Close Rate
- +50
- New Five-Star Google Reviews
- First six months
Proof / Marketing → Sales
The optimization didn't stop at the form submission.
- Audience
- Website / Landing Page
- Lead Capture
- HubSpot
- Sales Follow-Up
- 45% Close Rate
The important change was not simply generating more inquiries.
Sunshine gained a connected path from marketing activity to lead capture, attribution and sales follow-up.
Proof / Reputation
The digital reputation began catching up with the real-world one.
+50
New Five-Star Google Reviews
First six months
The Larger Lesson
Marketing performs differently when it operates as a system.
Sunshine appeared to have separate website, search, advertising, lead-generation and sales problems. In practice, those problems shared the same underlying cause: the pieces weren't operating together.
The individual tactics mattered. The system made them more valuable.
Your Turn
Where is your system losing momentum?
Sometimes the constraint is traffic. Sometimes it is conversion, positioning, technology, measurement or what happens after the lead arrives.
The first step is understanding how the pieces are working together.
Next Case File
Catchlight Painting
An established 29-year reputation, a repaired digital foundation, and the beginning of AI-search visibility.
View Case Study