Digital Marketing Audit / Assessment
Digital Optimization Assessment
A focused, independent review of your digital marketing designed to identify what's working, what's limiting performance, and where improvement is most likely to create value.
You don't need another audit. You need to know what matters.
A digital marketing audit or assessment examines the current condition of the channels, platforms and customer experiences influencing performance.
The problem is that traditional audits can produce long lists of issues where everything begins to look equally important.
Darby takes a different approach: evaluate what is relevant, interpret what the findings mean, and determine what actually deserves attention first.
Finding problems is easy. Determining which ones matter is the valuable part.
When an assessment makes sense.
Something isn't performing as expected
Traffic, leads, conversion or visibility have weakened and the cause isn't obvious.
You're considering a major investment
A website, agency, advertising or broader marketing investment is coming and you want an independent perspective first.
Too many moving parts
Multiple channels, platforms or vendors are active, but no one is looking across the whole system.
You're not sure what to prioritize
Several areas need attention and there is no clear agreement about what should happen first.
You do not need to diagnose the problem before requesting the Assessment.
What Darby may examine.
The scope stays focused on what is relevant to your organization, not every category, every time.
Search visibility
Organic visibility, technical SEO, important queries and search performance.
AI / GEO visibility
How the organization appears and is understood across AI-assisted discovery.
Website experience
Messaging, usability, information architecture and performance.
Conversion paths
Calls to action, lead capture, landing experiences and friction.
Analytics & measurement
Whether important activity is being measured accurately and usefully.
Content & authority
Whether content and external evidence support expertise and relevance.
Paid acquisition
Campaign performance, targeting, landing-page alignment and conversion quality.
Reputation & local presence
Reviews, Google Business Profile and local visibility.
Competitive landscape
Where competitors demonstrate stronger visibility, positioning or digital performance.
Search and AI visibility are frequent starting points. Deeper treatment of those disciplines lives in SEO and generative engine optimization.
This isn't a 70-point audit.
The goal isn't to identify everything that could be changed. It's to distinguish what is merely imperfect from what is actually limiting performance.
A typical audit
- Many observations
- Many issues
- Many recommendations
Everything begins to look equally important.
The Darby Assessment
- Observe
- Interpret
- Prioritize
What actually deserves attention first.
Interpretation lenses
- Impact
- Urgency
- Dependency
- Opportunity
These are judgment lenses, not a mathematical score.
Priority
- 01Address first
- 02Address next
- 03Monitor
- 04Not currently material
How the Assessment works.
Understand the organization, goals and concerns.
Review the relevant platforms, performance data, website, competitors and environment.
Identify the most consequential issues and determine what deserves attention first.
Meet by Zoom or in person when practical to review findings, answer questions and discuss next steps.
What you'll receive.
Current-state perspective
A concise explanation of what is happening across the relevant areas.
Key findings
The issues and opportunities that actually deserve attention.
Prioritized recommendations
What Darby believes should happen first, what can wait and what may not warrant investment.
Live review
A Zoom or in-person walkthrough of the findings, evidence, priorities and recommended next steps.
The objective is clarity, not volume.
What happens next is up to you.
Implement it
Use the recommendations internally.
Share it
Give relevant findings to existing agencies, developers or other partners.
Plan from it
Use the priorities to guide budgeting and future marketing decisions.
Continue with Darby
Ask Darby for a roadmap or implementation support where appropriate.
Purchasing the Assessment does not commit you to another Darby engagement.
A clear diagnosis. A prioritized path forward.
A fixed-price independent review focused on identifying the issues and opportunities that matter most.
Digital Optimization Assessment
$1,000
No instant booking or online charge. Darby will follow up to confirm the engagement and coordinate next steps.
Questions about the Assessment
A digital marketing audit, sometimes called a digital marketing assessment, reviews the current condition of an organization's marketing channels, platforms, customer experiences and measurement systems. Its purpose is to identify problems and opportunities, then determine which are worth acting on.
The engagement includes a focused current-state perspective, key findings, prioritized recommendations and supporting evidence. Darby also presents the findings personally in a live Zoom or in-person review and discusses what should happen next.
No. The scope follows the organization. Search visibility, AI visibility, website experience, conversion paths, analytics, content, paid acquisition, reputation and the competitive landscape are possible areas, but they are not all examined with equal depth every time.
Timing depends on the scope, systems, data and access involved. Darby confirms a clear schedule before the work begins.
Access depends on the scope and may include Google Analytics, Search Console, Google Ads or other relevant marketing platforms. Darby confirms what is actually needed before work begins.
No. Purchasing the Assessment does not commit you to another Darby engagement. You can implement the recommendations internally, share them with existing agencies or partners, or use them for planning and budgeting.
The Digital Optimization Assessment is currently a $1,000 fixed-price engagement. If an organization's situation is unusually large or complex, Darby will say so before any work begins rather than adjusting the price afterward.
Not sure where the problem is? Start there.
If you know your digital marketing could be performing better but aren't sure what is limiting it, the Assessment is designed to help you find out.