Digital Optimization Assessment
Know what's working, what's limiting performance, and what deserves attention first. Darby provides a senior-led, independent review of the digital channels and experiences influencing your marketing performance.
Senior-led · Evidence-based · Live review included · No obligation to continue
Campaign traffic is reaching pages that do not fully match visitor intent.
- Why it matters
- Qualified attention is being generated, but the conversion path creates unnecessary friction.
- Recommended next step
- Align the highest-intent campaigns with focused landing experiences before increasing spend.
- Impact: High
- Urgency: Medium
- Dependency: Landing-page alignment
You don't need another audit. You need to know what matters.
Traditional audits often produce long lists of observations, issues, and recommendations. Darby evaluates what is relevant, interprets what the evidence means, and separates what is merely imperfect from what is actually limiting performance.
Finding problems is easy. Determining which ones matter is the valuable part.
A different kind of assessment
A list of problems isn’t a plan.
Most audits show you everything that could be improved. The Darby Assessment identifies what deserves attention first.
A typical audit
Everything that could change.
- A long list of findings
- Every issue appears important
- Prioritization is left to you
The result
More to sort through.
The Darby Assessment
What should change first.
- Evidence is connected
- Impact and urgency are weighed
- The next moves are prioritized
The result
A clear path forward.
Prioritized by impact, urgency, dependency, and opportunity.
When an Assessment makes sense.
The numbers are moving in the wrong direction
Traffic, leads, conversions, or visibility have slowed—and it isn’t clear what is causing it.
A major decision is ahead
Before investing in a website, agency, advertising, or broader marketing effort, you want an independent perspective on what will actually move the business forward.
The pieces aren’t working together
Your channels, platforms, and partners may all be active, but no one is looking across the whole system to find the disconnects.
Everything feels like a priority
Several areas need attention, but there is no clear agreement on where to start or which improvements will have the greatest impact.
You do not need to diagnose the problem before requesting the Assessment.
What Darby looks at.
The Assessment follows the evidence. Darby focuses on what is relevant to your organization rather than treating every category as equally important every time.
Being Found
Search visibility, technical SEO, AI/GEO visibility, content and authority, reputation, and local presence.
Generating Demand
Paid acquisition, campaign performance, targeting, landing-page alignment, and conversion quality.
Converting Attention
Website messaging, usability, information architecture, performance, calls to action, lead capture, and friction.
Knowing What to Do Next
Analytics, measurement accuracy, competitive positioning, and the signals that should inform priorities.
Not every area receives equal attention. The scope is shaped by your goals, concerns, available evidence, and the conditions Darby finds.
How the Assessment works.
- 01
Understand the Context
Every assessment starts with a conversation about your organization, your goals, and what prompted you to take a closer look at your marketing.
- 02
Review the Evidence
Next, Darby reviews your website, platforms, performance data, competitors, and the other signals relevant to the questions you want answered.
- 03
Identify What Matters
The findings reveal what is limiting performance, where the strongest opportunities are, and what deserves your attention first.
- 04
Review It Together
Finally, we walk through everything together—explaining what it means, answering your questions, and discussing the clearest path forward.
Darby will confirm the expected schedule and required access before the engagement begins.
What you'll receive.
Current-state perspective
A concise explanation of what is happening across the relevant areas.
Key findings
The issues and opportunities that actually deserve attention.
Prioritized recommendations
What Darby believes should happen first, what can wait and what may not warrant investment.
Live review
A Zoom or in-person walkthrough of the findings, evidence, priorities and recommended next steps.
The objective is clarity, not volume.
What happens next is up to you.
Implement it
Use the recommendations internally.
Share it
Give relevant findings to existing agencies, developers or other partners.
Plan from it
Use the priorities to guide budgeting and future marketing decisions.
Continue with Darby
Ask Darby for a roadmap or implementation support where appropriate.
Purchasing the Assessment does not commit you to another Darby engagement.
A clear diagnosis. A prioritized path forward.
A fixed-price independent review focused on identifying the issues and opportunities that matter most.
Digital Optimization Assessment
$2,500
No instant booking or online charge. Darby will follow up to confirm the engagement and coordinate next steps.
Questions about the Assessment
A digital marketing audit, sometimes called a digital marketing assessment, reviews the current condition of an organization's marketing channels, platforms, customer experiences and measurement systems. Its purpose is to identify problems and opportunities, then determine which are worth acting on.
The engagement includes a focused current-state perspective, key findings, prioritized recommendations and supporting evidence. Darby also presents the findings personally in a live Zoom or in-person review and discusses what should happen next.
No. The scope follows the organization. Search visibility, AI visibility, website experience, conversion paths, analytics, content, paid acquisition, reputation and the competitive landscape are possible areas, but they are not all examined with equal depth every time.
Timing depends on the scope, systems, data and access involved. Darby confirms a clear schedule before the work begins.
Access depends on the scope and may include Google Analytics, Search Console, Google Ads or other relevant marketing platforms. Darby confirms what is actually needed before work begins.
No. Purchasing the Assessment does not commit you to another Darby engagement. You can implement the recommendations internally, share them with existing agencies or partners, or use them for planning and budgeting.
The Digital Optimization Assessment is currently a $2,500 fixed-price engagement. If an organization's situation is unusually large or complex, Darby will say so before any work begins rather than adjusting the price afterward.
Not sure where the problem is? Start there.
If you know your digital marketing could be performing better but aren't sure what is limiting it, the Assessment is designed to help you find out.