There's more than one way to work with Darby.
Some organizations need an independent perspective. Others need a roadmap. And some want an ongoing partner helping them continually improve how their digital ecosystem performs.
Darby engagements are structured around the level of involvement you need, not a predefined bundle of marketing services.
Start with what you need.
You don't need to know which marketing tactic you need before talking to Darby. Start with the level of perspective, planning, execution, or strategic involvement your organization needs.
Digital Optimization Assessment
Understand what's happening.
An independent review of your digital ecosystem designed to identify what's working, what's underperforming, and where the highest-value opportunities exist.
Optimization Roadmap
Know what to do next.
For organizations that understand there are opportunities but need clarity around what should be prioritized, when, and why.
Darby evaluates the digital landscape and develops a practical, prioritized path forward.
Scope-based engagement
Optimization Partnership
Continuously improve what matters.
Darby becomes an active optimization partner by identifying, prioritizing, implementing, measuring, and refining improvements across the digital ecosystem.
The work may involve search, GEO, content, websites, conversion, analytics, paid media, or other disciplines. The mix is determined by what will create the greatest impact, not by a predetermined package.
Ongoing engagement
Strategic Advisory
Put an optimization perspective at the table.
For leadership teams that need ongoing strategic insight rather than another execution vendor.
Darby can advise internal teams, coordinate outside partners, interpret changing digital signals, and help leadership determine where attention and investment should go next.
Advisory engagement
How involved do you want Darby to be?
Observer
Tell us what you see.
Darby assesses the current environment and identifies the most important opportunities.
Architect
Tell us what we should do.
Darby creates the prioritized strategy and roadmap.
Optimization Partner
Help us continuously improve it.
Darby becomes actively involved in improving performance across the ecosystem.
Strategic Advisor
Help us make better decisions.
Darby works alongside leadership and other partners to guide direction and priorities.
Digital Optimization Assessment
$1,000
A focused examination of how your digital ecosystem is performing and where improvement will create the greatest impact.
Areas it may examine
- Search visibility
- AI / GEO visibility
- Website experience
- Conversion paths
- Analytics + measurement
- Content + authority
- Paid acquisition
- Reputation + local presence
- Competitive landscape
Scope stays focused on what is relevant to your organization, not every category, every time.
This isn't a 70-point audit.
The goal isn't to hand you a long list of everything that could be changed. The goal is to identify what matters most.
- 01
What's working
- 02
What's limiting performance
- 03
Where the opportunities are
- 04
What we would do first
You’ll receive
A concise assessment of the current state, the most important findings, major opportunities or blind spots, and a prioritized set of recommended actions.
Then we review it together.
We don’t simply send you a report and leave you to interpret it. We’ll schedule a review meeting — in person when practical or by Zoom — to walk through the findings, explain what matters most, and discuss what we recommend doing next.
Not sure where to start?
You don't need to diagnose the problem before talking to us.
If you know something isn't performing as well as it should, or simply want an independent perspective, we'll help determine which level of engagement makes sense.
You do not have to complete the Assessment before entering another Darby engagement.
We don't sell bundles of tactics.
Darby engagements aren't built around a predetermined number of pages, posts, keywords, ads, or hours.
We begin with the business, understand the digital system around it, and determine where optimization will create the greatest value.