Terms of Use

By accessing or using the Darby website, you agree to these Terms of Use and to applicable laws and regulations.

If you do not agree with these Terms, you should not use the website.

These Terms apply only to the public Darby website and do not replace or modify any separate agreement between Darby and a client, vendor, partner, or other party.

If a separate written agreement conflicts with these website Terms, the separate written agreement controls with respect to that relationship.

The Darby website is provided primarily for informational, educational, and business purposes.

Visitors may use the website to:

• Learn about Darby
• Review services and capabilities
• Read Darby Insights and other published materials
• Review case studies
• Contact Darby
• Start a Conversation
• Access publicly available resources

Visitors agree to use the website lawfully and in a manner that does not interfere with its operation or with other users.

Unless otherwise stated, the content and materials available on the Darby website are owned by or licensed to Darby, LLC.

This may include:

• Website copy
• Articles
• Essays
• Darby Insights
• Case studies
• Graphics
• Illustrations
• Diagrams
• Visual systems
• Logos
• Brand elements
• Frameworks
• Methodologies
• Research
• Data presentations
• Videos
• Downloads
• Page designs
• Code and interface elements
• Original terminology and concepts

These materials are protected by applicable copyright, trademark, and other intellectual-property laws.

No ownership rights are transferred to visitors simply because content is publicly accessible.

Darby Insights includes original essays, analysis, frameworks, observations, collections, and other published material.

This content is intended to contribute to discussion and understanding around topics such as:

• Search
• SEO
• GEO
• AI
• Digital discovery
• Optimization
• Websites
• Marketing systems
• Technology
• Digital performance

Unless otherwise stated, Darby Insights content remains the intellectual property of Darby, LLC.

Visitors may read, reference, and link to Darby Insights for lawful informational purposes.

Substantial reproduction, republication, commercial redistribution, or creation of derivative commercial materials requires prior written permission from Darby unless otherwise permitted by law.

Darby welcomes reasonable sharing and discussion of publicly available website content.

Visitors may generally:

• Link to Darby webpages or Insights articles
• Share links through social media
• Quote brief excerpts with appropriate attribution
• Reference Darby’s ideas in commentary, discussion, or research where permitted by law

When attributing content, use Darby or Darby, LLC and, where relevant, identify the individual author.

Visitors may not imply that Darby endorses another organization, product, service, or viewpoint without written permission.

Visitors may not use the website in ways that:

• Violate applicable law
• Attempt unauthorized access to the website or related systems
• Interfere with website operation or security
• Introduce malware or malicious code
• Attempt to bypass technical or security controls
• Misrepresent affiliation with Darby
• Use Darby branding without authorization
• Republish substantial portions of Darby content without permission
• Sell or commercially redistribute Darby website content without authorization
• Use automated systems in a manner that materially disrupts website operation
• Harvest personal information from the website
• Use the site for fraud, abuse, harassment, or other unlawful activity

Content on the Darby website is provided for general informational and educational purposes.

Nothing on the website should be interpreted as a guarantee that a particular:

• Marketing strategy
• SEO approach
• Advertising tactic
• Website change
• AI / GEO strategy
• Optimization recommendation
• Business decision

will produce a particular outcome.

Digital performance depends on many factors, including market conditions, competition, technology, implementation, timing, budgets, organizational circumstances, and factors outside Darby’s control.

Case studies and performance examples illustrate specific engagements and should not be interpreted as guarantees of future results.

Website content also does not create a client relationship with Darby.

A client relationship is established only through a separate agreement accepted by Darby and the client.

The Darby website may contain links to external websites, platforms, tools, client websites, social networks, and third-party services.

Examples may include:

• LinkedIn
• Google
• Client websites
• Software platforms
• External research
• Other online resources

Darby does not control third-party websites and is not responsible for:

• Their content
• Availability
• Accuracy
• Security
• Privacy practices
• Terms
• Products or services

A link from Darby does not necessarily constitute endorsement.

Darby aims to keep the website useful, accurate, and available, but we do not guarantee that:

• All content will always be current
• The website will operate without interruption
• All features will always be available
• All errors will be immediately corrected

Marketing platforms, search systems, AI technologies, laws, standards, and industry practices can change quickly.

Some website content may therefore become outdated over time.

Darby may modify, update, remove, or reorganize website content without notice.

To the fullest extent permitted by applicable law, Darby, LLC and its owners, employees, contractors, and representatives will not be liable for indirect, incidental, special, consequential, or punitive damages arising from or related to use of the public website.

This includes losses arising from reliance on website content, inability to access the site, third-party links, or unauthorized activity outside Darby’s reasonable control.

Nothing in these Terms excludes liability that cannot legally be excluded or limited.

To the extent permitted by law, you agree to be responsible for claims, damages, or expenses resulting from your unlawful use of the website, your violation of these Terms, or your infringement of another party’s rights.

Your use of the Darby website is also subject to the Darby Privacy Policy, which explains how information may be collected, used, and protected.

View the Privacy Policy →

These Terms of Use are governed by the laws of the Commonwealth of Massachusetts, without regard to conflict-of-law principles.

Any dispute relating specifically to the use of the Darby website will be subject to applicable courts located in Massachusetts, except where applicable law requires otherwise.

Darby may update these Terms of Use from time to time to reflect changes in:

• The website
• Darby’s business practices
• Technology
• Legal requirements

When these Terms are updated, the Last updated date at the top of the page will be revised.

Continued use of the website after updated Terms are posted constitutes acceptance of the revised Terms to the extent permitted by law.

Questions about these Terms may be directed to:

Company

Darby, LLC

Address

1950 Massachusetts Avenue
Cambridge, MA 02140

Email

hello@darby.ai

Phone

617-299-2600

Hours

Monday–Friday
9:00 AM–5:00 PM ET

LinkedIn

https://www.linkedin.com/company/darby-digital/ (opens in a new tab)