Evidence of improvement.
Starting Condition
Fragmented marketing vendors, weak measurement and disconnected sales infrastructure.
Observation
Marketing activity existed across multiple channels, but the pieces were not working as one system.
Intervention
Brand positioning, customer personas, website, SEO, HubSpot, Meta advertising, conversion tracking and sales enablement were brought into one connected system.
Result
+200% first-time visitor growth
33 website leads/month · $35 CPL · 45% close rate
Visitor growth measured within the first four months.
Starting Condition
A strong local reputation paired with technical search problems, weak conversion and limited organic visibility.
Observation
The business had real-world authority, but its website was preventing search engines and prospective customers from fully seeing it.
Intervention
Technical SEO cleanup, content strategy, page optimization, conversion work, reputation development and ongoing search optimization — later extended into GEO.
Result
+143% organic traffic
27 website leads/month · 6 high-intent keywords in Google's Top 3
Engagement began June 2023 and is ongoing.
Starting Condition
Build a measurable paid acquisition system from the ground up.
Observation
Sustained paid-search performance requires continuous adjustment as the market, platform and business evolve.
Intervention
Seven years of campaign restructuring, keyword refinement, geographic targeting, bidding, budget allocation, testing and conversion measurement.
Result
10.8K booked appointments
$4.89 average cost per booking · 21.13% Search conversion rate
Account built in 2019 and continuously managed since.