Darby

Mastodon Moving

Moving & Storage · Massachusetts

Turning a Service Website Into a Clearer Path to an Estimate

Mastodon Moving needed a website that could support a growing service business without losing the search visibility and lead flow the existing site had already built. The project combined website redesign, service organization, conversion planning and migration work.

Mastodon Moving homepage hero with the headline “Moving Beyond Expectations.” over a photo of a mover carrying boxes, with navigation for Services, Helpful Tips, About and Contact, a Get a Quote button, and trust badges for Google reviews, AMSA certification, climate storage and licensing.
Homepage: positioning, trust signals and a quote path above the fold.

The problem

A moving-company website has to answer practical questions quickly: what services are offered, whether the company handles a particular type of move, where it operates and how to request an estimate. The new site needed to make those paths clearer while protecting existing search equity and inquiry workflows.

What we changed

  1. 01

    Clarified the service structure

    Reorganized residential, commercial, specialty moving, packing and storage information into clearer customer paths.

  2. 02

    Strengthened estimate and contact paths

    Made quote and contact actions more prominent and connected inquiry forms to the company's existing lead-routing workflow.

  3. 03

    Planned the SEO migration

    Preserved important URL relationships, redirects, metadata and structured content as the new site replaced the previous version.

  4. 04

    Built around customer questions

    Expanded service and supporting content so prospective customers could find practical information before requesting an estimate.

  5. 05

    Added focused landing-page paths

    Created dedicated experiences for referral audiences and campaigns without making the primary website harder to navigate.

Explore the site

Selected screens from the current website.

Visit live site
Mastodon Moving services page with seven service tabs (Residential Moves, Packing & Unpacking, Climate Storage, Commercial & Office, Specialty, Packout and Contents Cleaning) above the Residential Moves detail panel with photo, description and included features.
Services: seven service categories, each with its own detail panel.
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The new experience

The new site gives prospective customers clearer paths from service research to estimate requests while giving Mastodon a stronger platform for ongoing SEO, GEO and campaign work.

Related capabilities: Website Optimization · Search & SEO · Generative Engine Optimization

Need to rebuild a website without losing the marketing foundation underneath it?

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More Selected Work

Kitchen Visions

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