—Darby Field Guide
What Darby Looks At
A field guide to the signals that reveal how your digital marketing is really performing.
Most companies evaluate digital marketing one channel at a time.
Darby looks across the entire digital ecosystem: search, AI visibility, websites, advertising, content, conversion, measurement, infrastructure, reputation, and the connections between them.
This guide outlines some of what we look at, what those signals can reveal, and why the real problem is not always where it first appears.
Inside the guide: 10 areas of digital performance · practical questions · signals to examine · the connections between them
